ecoCard wins “Best Prepaid Card Design” at the Prepaid365 Awards 2015
2nd June 2015 – PSI-Pay’s attractive, portrait ecoCard MasterCard has won the award for “Best Prepaid Card Design” at the Prepaid365 Awards 2015. The Prepaid365 Awards are the UK's definitive consumer Prepaid Card Awards. This year’s awards received 157 entries across 30 categories, with more than 1 million members of the public casting their votes in the consumer categories. The ecoCard attracted 70% of the public vote in the “Best Prepaid Card Design” category. Phil Davies, Managing Director of PSI-Pay comments: “Unlike many awards, the Prepaid365 Awards allows consumers to vote for their own favourites which makes this even more meaningful to PSI-Pay. It demonstrates that we've produced something that our loyal customers find attractive, useful and unique. We would also like to thank allpay Card Services for working with us to deliver a prepaid card as part of a complete solution to customers and one that strongly represents our brand and core values.” Amit Sharma, CEO and Senior Prepaid Consultant at Prepaid365, the UK’s Prepaid Card Portal on “Best Prepaid Card Design”: “PSI-Pay’s ecoCard prepaid card design is a reflection of their business; designed to stand out in a crowded and competitive market but mirroring the brand values of the ecoCard proposition - simplicity, transparency, efficiency and environmentally friendly. The design has obviously resonated with consumers with over 70% voting for the ecoCard as their favourite design; a resounding triumph.” Marshall Haldane, Director of allpay Card Services on “Best Prepaid Card Design”: “The success of winning this award is a testament to the hard work and creativeness of both the PSI-Pay team and the card services team at allpay. It was a pleasure to work with PSI-Pay on the ecoCard project and to assist them in a positive way in the rebranding of their company. We are delighted with this award and look forward to working on many more exciting and creative projects going forward.”
Following a company-wide brand re-launch, PSI-Pay redesigned the ecoAccount and ecoCard in 2013. Before the rebrand, even the wallet part of the business was called ecoCard. PSI-Pay rebranded the associated wallet to ecoPayz to more accurately reflect what it was, a payment solution, leaving the add-on card function appropriately named the ecoCard. Following the rebrand, the ecoCard had a 39% increase in card issuance within the first 12 months with growth continuing to accelerate.